︎iriko gunabe

Once you experience the waitlessness of flying JSX, you realize just how archaic, process-laden and inhumane commercial flying has become. It’s always rewarding to work with a challenger brand to bring a truly differentiated offering to life—finally an air travel experience that respects your time and treats you with humanity.

In addition to brand identity refinements and livery design, we created a campaign to drive home the promise of ease and time savings. We wrapped it all up with a simple yet profound prompt: Hop on.


Creative Director
Ted Bluey

Art Director
Mike Butler, Iriko Gunabe


Iriko Gunabe, Adriana Del Mar

Genevieve Caron
Production Company
Supply & Demand

Anton Visser

Director of Photography
Daniel Bronks

Clemence Pluch

Airplane livery design

Print Campaign


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