Pella
Pella asked us to refresh their 100-year old brand and relaunch them into the crowded home goods market. Pella wanted to regain momentum as an innovative and premium company and evolve its perception to be a brand of desire. Beyond our brand campaign creative work, Pella has continued to look to Eleven as a strategic and creative partner to bring their brand to life including experiential stunts, and the design of the 250 showrooms nation-wide. Below is the print campaign we shot with photographer Chris Ozer.
All sets were custom built by Pella architects for this photo shoot—nothing was shot on-location.
All sets were custom built by Pella architects for this photo shoot—nothing was shot on-location.
Team
Creative Directors
Ted Bluey
Art Director, Design lead
Iriko Gunabe
Producer and Art Buyer: Jeannine Giorda
Production
Hey Baby
Ted Bluey
Art Director, Design lead
Iriko Gunabe
Producer and Art Buyer: Jeannine Giorda
Production
Hey Baby
Photographer
Chris Ozer
Writer
Jack Harding, Shannon Roy
Director
Thibault Debaveyey
Chris Ozer
Writer
Jack Harding, Shannon Roy
Director
Thibault Debaveyey
Art Direction for Pella “Perfectly Beautiful” campaign video
Pella App
Visual design look and feel for app that helps people take control of their custom home window systems. All user interface design, information architecture,icons, illustrations and interactions designed by myself.
Team
Creative Directors
Ted Bluey
Designer
Iriko Gunabe
Ted Bluey
Designer
Iriko Gunabe
Copywriter
Shannon Roy
Shannon Roy
Insynctive Technology Commercial
Pella Insynctive Technology lets you monitor your windows and doors so you can see what's open, closed, and locked with an app. You can even raise and lower the blinds built between the glass.
Team
Creative Directors
Ted Bluey, Jack Harding
Art Director
Iriko Gunabe
Director
Bennett Barbakow
Ted Bluey, Jack Harding
Art Director
Iriko Gunabe
Director
Bennett Barbakow
Copywriter
Shannon Roy
Production Company
Test Pattern Media
Shannon Roy
Production Company
Test Pattern Media
Save the Windows
As the last residential ballpark in America, Wrigley Field‘s home plate sits 450 feet away from some of Chicago’s most historic buildings. While this makes for a unique stadium setting, it also puts many windows and residents in the line of fire from flying baseballs.
To help prevent future windows from breaking, a team of Pella engineers and certified contractors was assembled to come up with a sturdy solution to be installed at 1032 Waveland Ave. We sat down with Pella Engineering Specialist Matt Waldren to learn more about the testing, design and installation process.
Why 1032 W. Waveland?
Built in 1909, this historic gem is right behind Wrigley’s left field bleachers, 450 feet away from home plate. Its prime location means it has been peppered by home run hits since the ballpark opened in 1914. And now, thanks to Pella and the Cubs, 1032 W. Waveland is ready for the 2018 season – with new home run-resistant windows.?
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To help prevent future windows from breaking, a team of Pella engineers and certified contractors was assembled to come up with a sturdy solution to be installed at 1032 Waveland Ave. We sat down with Pella Engineering Specialist Matt Waldren to learn more about the testing, design and installation process.
Why 1032 W. Waveland?
Built in 1909, this historic gem is right behind Wrigley’s left field bleachers, 450 feet away from home plate. Its prime location means it has been peppered by home run hits since the ballpark opened in 1914. And now, thanks to Pella and the Cubs, 1032 W. Waveland is ready for the 2018 season – with new home run-resistant windows.?
Team
Creative Directors
Matt Klug, Jack Harding
Art Director, Designer
Iriko Gunabe
Director
Nick Enriquez
Matt Klug, Jack Harding
Art Director, Designer
Iriko Gunabe
Director
Nick Enriquez
Cinematographer
John Chema
Copywriter
Shannon Roy
Production Company
Stun Creative
John Chema
Copywriter
Shannon Roy
Production Company
Stun Creative
New York on Mute
Challenge
To increase awareness for the sound-reducing capabilities of Pella’s Lifestyle Series windows and doors. They cut noise by 52%.
Insight
Noise pollution is a serious problem that negatively affects happiness, emotional state, and mental well-being.
Solution
Build a structure in Grand Central Station equipped with Pella windows, and test the “Sounds of New York.” inside. (activated pop-up home experience)
To increase awareness for the sound-reducing capabilities of Pella’s Lifestyle Series windows and doors. They cut noise by 52%.
Insight
Noise pollution is a serious problem that negatively affects happiness, emotional state, and mental well-being.
Solution
Build a structure in Grand Central Station equipped with Pella windows, and test the “Sounds of New York.” inside. (activated pop-up home experience)
Team
Creative Directors
Matt Klug, Jack Harding
Art Director
Iriko Gunabe
Director
Nick Enriquez
Matt Klug, Jack Harding
Art Director
Iriko Gunabe
Director
Nick Enriquez
Cinematographer
John Chema
Copywriter
Shannon Roy
Production Company
Stun Creative
John Chema
Copywriter
Shannon Roy
Production Company
Stun Creative
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