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︎iriko gunabe
Print Campaign
Over the last year, the Pella business has grown to include the development of Pella’s new brand strategy, omnichannel strategy, activation strategy, and content strategy. The partnership has continued this year with advertising and content development. Below is the 2018 print campaign we shot with photographer Chris Ozer.

All sets were custom built by Pella architects for this photo shoot—nothing was shot on-location.


Team

Creative Directors
Ted Bluey

Art Director, Design lead
Iriko Gunabe


Producer and Art Buyer: Jeannine Giordan

Photographer
Chris Ozer

Writer
Jack Harding, Shannon Roy







Pella App
Visual design look and feel for app that helps people take control of their custom home window systems. All User interface design, information architecture,icons, illustrations and interactions designed by myself.

Team

Creative Directors
Ted Bluey

Designer
Iriko Gunabe

Copywriter
Shannon Roy





Insynctive Technology Commercial
Pella Insynctive Technology lets you monitor your windows and doors so you can see what's open, closed, and locked with an app. You can even raise and lower the blinds built between the glass. 


Team
 

Creative Directors
Ted Bluey, Jack Harding
Art Director
Iriko Gunabe

Director
 Bennett Barbakow
Copywriter
Shannon Roy

Production Company
Test Pattern Media





Save the Windows 
As the last residential ballpark in America, Wrigley Field‘s home plate sits 450 feet away from some of Chicago’s most historic buildings. While this makes for a unique stadium setting, it also puts many windows and residents in the line of fire from flying baseballs.

To help prevent future windows from breaking, a team of Pella engineers and certified contractors was assembled to come up with a sturdy solution to be installed at 1032 Waveland Ave. We sat down with Pella Engineering Specialist Matt Waldren to learn more about the testing, design and installation process.
Why 1032 W. Waveland?
Built in 1909, this historic gem is right behind Wrigley’s left field bleachers, 450 feet away from home plate. Its prime location means it has been peppered by home run hits since the ballpark opened in 1914. And now, thanks to Pella and the Cubs, 1032 W. Waveland is ready for the 2018 season – with new home run-resistant windows.?





Team 

Creative Directors 
Matt Klug, Jack Harding
Art Director, Designer
Iriko Gunabe

Director
 Nick Enriquez
Cinematographer
John Chema
Copywriter 
Shannon Roy

Production Company
Stun Creative



New York on Mute
Challenge 
 To increase awareness for the sound-reducing capabilities of Pella’s Lifestyle Series windows and doors. They cut noise by 52%.

Insight
Noise pollution is a serious problem that negatively affects happiness, emotional state, and mental well-being.

Solution
Build a structure in Grand Central Station equipped with Pella windows, and test the “Sounds of New York.” inside. (activated pop-up home experience)



Team 

Creative Directors 
Matt Klug, Jack Harding
Art Director, Design Lead
Iriko Gunabe

Director
 Nick Enriquez
Cinematographer
John Chema
Copywriter
Shannon Roy

Production Company
Stun Creative



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